"Everything used to be better" – with their 'Industries Collection' Volcom took workwear from the last century, with all its durability and quality and put it into the style of the 21st century. The clothing is meant for the skate- and party-scene (which often are close) who have this demands of robustness to their clothes. They had particularly the DIY sector in their view who have more than anyone else a need for qualitative clothes and a simple but thought out design.
